I write articles about design, creative thinking and process, and the general lifestyle of a creative professional that will inspire you to grow and develop as a creative.
When you are starting a digital product design project, one of the first things you need to ask are - Who am I building this for? What is my target audience? Who is the end-user interacting with it? And probably the most significant factor - How old is him or her? And yes, it can either be a person, a group of people, a community or even not people at all.
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Working with clients on challenging projects is always demanding but also very rewarding, no matter the experience you have dealing with the situation it always requires the best of you to accomplish great results. But when it comes to you as your own client, things get even more complicated …
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