On a mission to help organisations deliver best in class customer experience through brands, services and products to therefore create meaningful human impact and eventually make people’s lives better. I am a seasoned creative professional in my 30s (not sure which number, exactly), originally from Portugal, with an educational background spanning Design, Web and Mobile programming, and Creative Direction from reputable institutions in Portugal and the UK. Currently situated between Portugal and the UK, I have over 12 years of experience in various industries like fintech, entertainment, e-commerce, healthcare, gamming and retail.
My work is established between crafting and empowering innovative creative strategies and storytelling that drive value to digital products and buzinasses in general, with strong focus on the return on investment of Design. Latelly I have been leading a brilliant Product design team of five at Farfetch, and have been one of the creative drivers of the user centricity in the Customer and Partner Engagement áreas of the business where my Team and I have been collaborating with cross-functional teams to achieve ambitious Product goals while continuously building the Platform for Fashion Luxury.
As an effective manager, I put strong focus in talent development, where I proud myself of having a strong track record in retention and upskilling. My committment to staying ahead of the curve on the latest design methodologies and trends mark the rigor and quality I intent to put and push for in everything I do, and if I can learn and empower other to learn alongside that, I will be closer to fullfilling my IKIGAI for sure.
Skills: User Research • Design Leadership • Product Strategy • Design Sprints • Project Leadership • Design Thinking • Attention to Detail • Analytical Skills • Problem Solving • Team Leadership • User Centric Design • Strategy to Execution • Information Architecture • Design Strategy • Figma
2022 - 2024
Farfetch • Portugal
2021 - 2022
CACI, Ltd • London, UK
2021
Attindas - Hygiene Partners, Inc • Global
2019 - 2021
Domtar, Inc • USA, EU, Global
2016 - 2019
Domtar, Inc • USA, EU, Global
2013 - 2016
Auratus – Adv. Agency, Ltd • Portugal
2011 - 2013
Indice ICT & Management, Ltd • Portugal
2011 - Present
Global Freelancing
As a senior Product Designer and Design Manager, I create and empower engaging experiences, content and strategies for brands, products and services.
Watch more videosBuilding innovative creative strategy, branding, customer experience, storytelling and products, around the world, and through the growth of diverse, innovative brands and teams.
With 13 years of experience in creative business development, digital and advertisement, bringing proven knowledge of creative strategy, vision, management and communication with emphasis on entertainment and retail.
13 years experienced Creative Leadership with expertise on both customer and platform sides, delivering innovative ideas and concepts for global brands and the people related to them. Industry recognised solutions and creative management for Global Brands Strategy, Products, campaigns and partnerships activation across multiple platforms and channels.
Extensive experience managing creative teams and projects on driven deadline environment, planning, establishing and programming career’s development, cross-functional team collaboration leadership and development of opportunities.
Please feel free to add me on linkedin to view my CV and full employment history.
Some of the greatest brands worldwide have been trusting my expertise to help them communicate, grow, and connect with their audiences and communities. Among them I got to meet some of the most talented and awesome peopleI I had the pleasure to work with. Check the following list ordered alphabetically and get in touch if you want to become part of the family.
